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In the first part of tough love, you gave five key pieces of advice to be taken immediately if implemented, or are thinking or starting up, a small company. The second part is to give genuine advice you need to make a success of your small business. You can not find this information in books on business management but believe me, this is a man who has experienced the most difficult in small business and knows that hard times require hard decisions … love hard on small businesses.
1. You do not need a website?
Yes you do. I do not care if your business is based only on local customers, you still need an Internet presence. Hundreds of books have been written about Internet marketing so go read one, but for now it you need to know a few basic facts. First, companies need a website located even more than national ones, because they have the same marketing budget and a website is a cheap way to reach customers. Second, a brief description of the domain name is much easier to remember than a phone number. In closing this article states, try to remember 'Call – 72618974990'Â and' KatesPetStore.com and see which is easier to remember. Put your address Internet in vehicles, signs, windows …. Anywhere you can put on and that will bring more customers.
2. Saco your counter
Why pay a small fortune each month / year for something you can do almost certain that to yourself? Accounting software is both line availability of economic accounts each month, is something you should do yourself. I do not care if you are computer literate or not. The fact that you are reading This article is proof enough that you are able to take care of their monthly bills. It's probably needed a counter to the end of the year and presentations tax issues, but not pay someone for something you can do to quickly and easily with a program of $ 50 bills. Do not have time to make their own books? Get your partner, sister, uncle or neighbor to do next. I guarantee that if you pay a small monthly fee, which will be considerably cheaper than your accountant.
3. Advertising-Wise
Whatever your product or service, you need to advertise. This might just be putting flyers through the door of the neighbors, but still costs time and money and you need to know if it works? I've seen what the money spent on advertising is far my career is me mourn. You should establish a way for each of their customers came to find your business. This information is absolutely crucial to determine whether you spend your valuable advertising budget. Monitor closely and if something is not paying is the way, get rid of it. Do not worry that other companies still use the medium, that is their lookout. Have you considered Evera you that some advertising companies in certain media just because your competition doing? Madness!
4. Always cheaper elsewhere.
You must perform a full assessment of their existing supply costs. Whether it is electricity, water products, gas …. There is a good chance you can get cheaper elsewhere. Not worth the trouble to save 2-3%? How many suppliers have you, 5, 10, 15? If you can save an average of only 2% with each provider, simply re-negotiating their prices or go elsewhere, you can save up 25% -30% of their operating costs. That's real money in your bank account and not theirs. I still can not believe that small business owners spend so much effort to bring money than ever considering how much they're giving away to the suppliers.
5. Sorry, the office is closed.
Every time a potential customer tries to contact you and can not, you have wasted money on advertising. Calculate how many customers it has in a month, divided by its earnings and you'll quickly discover how much you paid to attract individual customers. Each time you do not answer the phone, which is how much cash you've lost. Sinking today? If the customer wants only take toa enquiries 9.00am to 5.00pm Monday to Friday then go get a job, running a small business is not for you. Every time I leave the office, his new office phone directed to your mobile phone is cheap, easy and means you will be able to have consultations of customers when they are closed to competition.
I hope some of the above advice is worth the time taken to read this article and please be tuned for the next part of my series on Tough Love Small Business Advice.
K A Pearson
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